Event organisers choosing a space in Cambridge to hold their conferences and meetings now have added reassurance that 38 venues have been awarded the Meetings Industry Association’s official seal of approval – more than any other destination in the UK.


The AIM Secure accreditation is an independent quality check showing that venues have met stringent criteria which demonstrates they can deliver an exceptional standard of service.


Meet Cambridge, the official events bureau for the city and surrounding area, has been instrumental in working with venues to secure this accolade, resulting in a total of 33 venues from its own portfolio being included.


AIM Secure scrutinises a range of areas:  the quality of the meeting and events facilities, commitment to delivering a healthy and hygienic environment, standard of service delivery, compliance with legislation and a commitment to diversity, inclusion and the environment.


Judith Sloane, Head of Meet Cambridge said: “We are delighted that Cambridge is out in front when it comes to quality venues, including 33 of our own members, who have succeeded in achieving the high standards demanded by AIM Secure.


“It provides a valuable shortcut for event organisers who can be confident that all key elements have been independently assessed and awarded this quality accolade and endorsement by our industry’s leading trade association. This reassurance, coupled with the unique spaces and experiences Cambridge can offer, reinforces its appeal for meetings of all kinds.”


Kerrin MacPhie, Chief Executive of the Meetings Industry Association, said: “Cambridge is a fantastic destination to hold a business meeting or event, so we’re delighted to see venues in the area demonstrating their commitment to offering operational excellence. Achieving our quality mark offers buyers a guarantee that the AIM Secure venue cares about best practice which could ultimately save event planners time, anxiety and reputational risk further down the line.”


The Meetings Industry Association (mia) is the principal association supporting and growing the business meetings and events industry in the UK, and the keeper of AIM, the UK’s only recognised quality standard for the sector.




Left to right: Alexandra Bower, mia; Kerrin McPhie, mia; Judith Sloane, Meet Cambridge, Jane Owen, mia; and Katie Cotton, mia.