Thirteen event organisers from different businesses across the region have recently attended a marketing masterclass to enhance their skills in promoting meetings of all kinds.

Hosted by Meet Cambridge, the conference and events bureau for Cambridge and the region, the Event Marketing Masterclass was run by guest expert Luan Wise at The Wellcome Genome Campus Conference Centre.

The programme for the afternoon included: the three stages to event marketing, how to create an event marketing plan, the content needed to market your event and how to use social media effectively.

Kelly Vickers, Director of Meet Cambridge said: “This was an excellent introduction to marketing your event and all the delegates went away with lots of ideas to put into practise in their own organisations, as well as a series of checklists to help in the process.

“Highlights of the session were how to use innovative social media tactics to identify and attract the right delegates to populate your event and the importance of pre, during and post-event communications to extend reach beyond the event and deepen relationships.”

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM), with more than 15 years’ experience in agency, client-side and consultancy roles. Her courses for LinkedIn’s online learning platform have been viewed more than 300,000 times and she is author of the award-winning book ‘Relax! It’s Only Social Media’.