Events are a great marketing tool. They offer a unique opportunity to showcase your business and personality, educate customers and engage with them on a different level. However, in a busy world, it’s a big ask to convince a delegate to invest, not only financially but to take time out from the day job, so positioning your event correctly in the marketplace and communicating why this is a ‘not-to-be-missed’ opportunity is essential.
 


Meet Cambridge is offering organisers the opportunity to brush up on their event marketing skills with a free masterclass from Luan Wise, a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM), with more than 15 years’ experience in agency, client-side and consultancy roles.  Luan Wise will bring to life  her online event marketing course, which has been watched by over 10,000 subscribers to Lynda.com, LinkedIn’s online learning platform.





Date: 4th February 2019

Time: 13.30-16.30

Location: Wellcome Genome Campus Conference Centre, Wellcome Genome Campus, Hinxton, Cambridge CB10 1RQ

               

Who should attend:

This event is suitable for event planners, organisers, marketing managers and executives.

This interactive workshop will cover:

  • An introduction to event marketing
  • Why there are three stages to event marketing
  • How to write an event marketing plan
  • What content you need to create to market your event
  • How to use social media to market your event
     

Attendees will take away a series of event marketing checklists and a 30-day free subscription to watch the course on LinkedIn Learning.
 

Speaker:

Luan Wise was recognised as one of the top five female marketers in the UK for the #LinkedInBestConnected social campaign in 2015.  She was subsequently invited to audition as a course instructor for LinkedIn’s online learning platform and has produced seven courses to date, viewed more than 300,000 times. She is also an accredited trainer for Facebook's #shemeansbusiness campaign with Enterprise Nation.

She is author of the award-winning book ‘Relax! It’s Only Social Media’ and creator of the ‘Social Media Planner’, listed by The Independent as one of the ‘9 best books for entrepreneurs’.


BOOK NOW:

Places are limited and if you find you are no longer able to attend, please do let us know as soon as possible.
 

Travel: How to get to the Wellcome Genome Campus Conference Centre
 

IMPORTANT NOTE: Please allow plenty of time to get through security at the venue and park; add 10 minutes to your journey time.