Events are a great marketing tool. They offer a unique opportunity to showcase your business and personality, educate customers and engage with them on a different level. However, in a busy world, it’s a big ask to convince a delegate to invest, not only financially but to take time out from the day job, so positioning your event correctly in the marketplace and communicating why this is a ‘not-to-be-missed’ opportunity is essential.

Meet Cambridge is offering organisers the opportunity to brush up on their event marketing skills with a free masterclass from Luan Wise, a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM), with more than 15 years’ experience in agency, client-side and consultancy roles.  Luan Wise will bring to life  her online event marketing course, which has been watched by over 10,000 subscribers to, LinkedIn’s online learning platform.

Date: 4th February 2019

Time: 13.30-16.30

Location: Wellcome Genome Campus Conference Centre, Wellcome Genome Campus, Hinxton, Cambridge CB10 1RQ


Who should attend:

This event is suitable for event planners, organisers, marketing managers and executives.

This interactive workshop will cover:

  • An introduction to event marketing
  • Why there are three stages to event marketing
  • How to write an event marketing plan
  • What content you need to create to market your event
  • How to use social media to market your event

Attendees will take away a series of event marketing checklists and a 30-day free subscription to watch the course on LinkedIn Learning.


Luan Wise was recognised as one of the top five female marketers in the UK for the #LinkedInBestConnected social campaign in 2015.  She was subsequently invited to audition as a course instructor for LinkedIn’s online learning platform and has produced seven courses to date, viewed more than 300,000 times. She is also an accredited trainer for Facebook's #shemeansbusiness campaign with Enterprise Nation.

She is author of the award-winning book ‘Relax! It’s Only Social Media’ and creator of the ‘Social Media Planner’, listed by The Independent as one of the ‘9 best books for entrepreneurs’.


Places are limited and if you find you are no longer able to attend, please do let us know as soon as possible.

Travel: How to get to the Wellcome Genome Campus Conference Centre

IMPORTANT NOTE: Please allow plenty of time to get through security at the venue and park; add 10 minutes to your journey time.